Apps are a costly affair as they require constant investment to develop and upgrade. Chatbots, on the other hand, are much simpler. You don’t have to worry about app development, as messenger apps are built by third parties. All chatbots feature updates can be done with continuous integration just to the backend.
For businesses to develop, they must go to places where people already are which are various social media platforms and messengers. Chatbots are clearly that viable option for the businesses due to the reasons and discussions mentioned above.
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