The full form of UX is User Experience. It means how customers experience your product. The main purpose of UX design is to ensure that the customers feel at ease and can navigate easily so that the customers are satisfied while looking for different products or services or just wanting to get their queries solved.
The reason UX design is so important because when a user visits your website, it associates the ease of navigation through the website and the condition of your website to the quality of your products and services. If the user feels easy navigating through your website and find the things he is looking for, he will think that the quality of products you supply is of very high quality and therefore it is more likely that the user will buy from your business. On the other hand, if they find the navigation of the website very problematic and also can’t locate the right things at the right places, he will think that the quality of products you supply is also poor and thus, may not buy from you.
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